An assessment of the role of digital media in shaping pragmatic conventions in Nigerian Pidgin
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Background of the Study
Digital media has transformed language use across Nigeria, with Nigerian Pidgin emerging as a dynamic vehicle for online communication. On platforms such as social media, forums, and instant messaging, Nigerian Pidgin is utilized to negotiate meaning in informal settings. Pragmatic conventions—such as the use of emoticons, abbreviations, and novel discourse particles—are continuously evolving as users adapt to digital constraints and opportunities (Ibrahim, 2023). These changes not only affect lexical choices but also the implicit cues that manage politeness, turn-taking, and humor. As digital media becomes increasingly central to everyday communication, the traditional pragmatic markers of Nigerian Pidgin may be altered or replaced by new forms, thereby reshaping how meaning is negotiated online. This study assesses the role of digital media in influencing pragmatic conventions in Nigerian Pidgin by analyzing online interactions, social media posts, and user-generated content. The research seeks to identify emerging trends, understand the impact on communicative effectiveness, and evaluate whether digital influences enhance or hinder pragmatic clarity (Eze, 2024).
Statement of the Problem
The rapid evolution of digital media is challenging traditional pragmatic conventions in Nigerian Pidgin, leading to inconsistent language use and potential ambiguities (Ibrahim, 2023). As online communication accelerates, the loss or transformation of established pragmatic markers may undermine effective dialogue and cultural continuity. The lack of systematic research on these digital influences creates uncertainty about how pragmatic norms are shifting, which may result in miscommunication among users with diverse backgrounds (Eze, 2024).
Objectives of the Study
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To analyze emerging pragmatic conventions in Nigerian Pidgin online.
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To assess the impact of digital media on these conventions.
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To propose strategies for preserving pragmatic clarity.
Research Questions
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How has digital media reshaped pragmatic conventions in Nigerian Pidgin?
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What new pragmatic markers have emerged online?
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How can communicative clarity be maintained in digital contexts?
Significance of the Study
This study is significant as it explores the influence of digital media on pragmatic language use in Nigerian Pidgin, providing insights into the evolution of online communication. The findings will benefit digital communication experts, linguists, and cultural custodians by suggesting ways to preserve cultural pragmatics amid technological change (Ibrahim, 2023; Eze, 2024).
Scope and Limitations of the Study
The study is limited to digital interactions in Nigerian Pidgin on social media and online platforms, excluding offline communication.
Definitions of Terms
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Digital Media: Electronic platforms used for online communication.
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Pragmatic Conventions: Established rules guiding effective language use.
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Nigerian Pidgin: An informal creole language widely used in Nigeria.
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